Every case study starts with something someone observed, felt, or couldn't quite name — then follows it all the way to executive-ready strategy.
Social CommerceFintechAI SafetyE-CommerceCOPPAEU DSAGLBAFTC Section 5EU AI ActRoot Cause AnalysisResponsible DisclosureDesign ThinkingSocial CommerceFintechAI SafetyE-CommerceCOPPAEU DSAGLBAFTC Section 5EU AI ActRoot Cause AnalysisResponsible DisclosureDesign Thinking
Published Research
The work.
01 · Flagship · Social Commerce
Youth Safety on Social Commerce Platforms
"How many standard taps does it take for a minor to reach a regulated product on a major social platform?"
A six-stage access pathway through entirely standard platform features. No hidden navigation. No special access. Just the search bar, the comment section, the follow button — and six steps to a product not designed for that user. Full COPPA, FTC Section 5, EU DSA, and UK Online Safety Act alignment included.
6
Standard taps to access
3
Persona risk profiles
4
Regulatory frameworks aligned
Deliverables included
Dual journey maps — intended vs actual user flow
Heuristic evaluation · Nielsen Severity 4 rating
Phased remediation strategy with comparative wireframes
"Your password manager says your fintech login was already compromised. Does the onboarding flow know — or care?"
An estimated 25–41% of new fintech accounts are created with already-compromised credentials. The vulnerability isn't in the backend security layer — it's a design decision made at the signup screen. Four-phase remediation strategy maps the full fix.
"What happens when you ask an AI the same question — once directly, once wrapped in a story?"
Four context reframing patterns that reveal how AI content filters evaluate surface language rather than underlying intent. Fictional framing, historical context, hypotheticals, and persona switching — all documented and formally disclosed before publication.